2014年2月18日星期二

_ PHOTOGAPHY_ ERWIN BLUMENFELD - Blumenfeld Studio - New York, 1941 -1960


"ERWIN BLUMENFELD - Blumenfeld Studio - New York, 1941 - 1960"

Galleria Carla Sozzani 
Corso Como 10, Milano, Italia.

open time

16-02-2014 to 30-03-2014
everyday, 10:30 am - 7:30 pm
Wednesday and Thursday, 10:30 am - 9:00 pm












photo by ERIC LEE, Nokia Lumia 920

For a Vintage Fashion lover, this exhibition you have to go.
For me, it's amazing travel in the vintage fashion photography by Erwin Blumenfeld. The exhibition stunned me, so many great photographys for VOGUE at 40s - 60s.



       "
People really want quality and beauty. It is up to the photographer to give it to them, even if it has to be smuggled into the illustration when no one is looking
                                                                                                                                         - 1948







































Erwin Blumenfeld was born in Berlin on January 26th, 1897 in to a Jewish Bourgeois family. After his father's death he entered an apprenticeship in the garment industry and then served as a soldier in France in the First World War.

In 1918 he left to Holland and married Lena Citroen, opening a leather goods shop in Amsterdam in 1923 whilst also trying to become a painter. During the early twenties he participated in the Dada movement as a self-proclaimed head of the Dutch Dada movement, under the pseudonym of Jan Bloomfield. He began experimenting with photography in the early thirties, taking photographs of customers in his shop and later exhibiting his works at the Van Lier gallery in Amsterdam.



Doe's Eye, VOGUE US, 1950 

When his business went bankrupt, he left for Paris in 1935 where he was introduced to the world of fashion photography and to French Vogue Magazine, thanks to Cecil Beaton who admired his photographs.
During World War II, Blumenfeld was interned in French war camps but managed to excape to the US with his family in 1941 through Marseilles.

Variation on the photograph published in Life Magazine and titled "The Picasso Girl" [La jeune femme Picasso] around 1941-1942, Collection Henry Blumenfeld © The Estate of Erwin Blumenfeld
In New York where he was offered a contract by Harper's Bazaar and after three years began freelance work for VOGUE US. within a few years he had become one of the most famous color fashion photographers in the US.
He continued to work in fahsion and advertising until the early sixties, when he devoted his time to writing his autobiography 'Eye to I'.
He died in Rome on July 4th, 1969.

Erwin Blumenfeld, one of the most innovative and influential photographers of the 20th century, a singular artist with a unique perception of art, fashion, advertising characterized by a relentless experimentation.


Erwin Blumenfeld, Variation on the cover photography of Vogue US, “Do your part for the Red Cross”, March 15th, 1945, Collection Henry Blumenfeld © The Estate of Erwin Blumenfeld





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